Connectif

Integration of Orbe with Connectif

You can also find the integration steps in the official Connectif documentation.

Connectif is an email and marketing automation platform. This integration allows you to send your customers' country and language preferences to each Connectif profile, enhancing their customer experience with more relevant content based on their country and language preferences.

What does this integration do?

The Orbe integration with Connectif allows you to enrich your customer profiles with their country and language preference data. This means you can use Orbe’s data on Connectif to:

• Send emails in the user's preferred language.

• Localize your communication based on your customer's country.

• Segment your audience based on location preferences such as country, region, or city.

How it works?

Orbe stores the user's preferred country and language anonymously. When a user selects their shopping experience (country and language) and provides consent, Orbe sends this information to Connectif as an event.

Connectif is responsible for identifying the user when possible. This typically happens when the user makes a purchase, signs up for a newsletter or clicks on an email and visits the website. Once Connectif successfully identifies the user, it merges the session data with their profile, storing country and language preferences as user attributes.

Orbe never collects or processes personal information, such as email addresses or customer identities. The integration is completely secure and anonymous, ensuring that all data belongs exclusively to the merchant, with no external access or third-party control.

What data does Orbe sync with Connectif?

Orbe enables you to receive the following data in your Connectif customer profiles:

• Country: The country the user selected in Orbe where they want to receive their order and experience your store.

• Language: The language the user selected in Orbe to view the store and receive communications.

• Region: The user’s detected region based on their current location.

• City: The user’s detected city based on their current location.

These data points are only sent after the user provides consent in Orbe and selects their shopping experience (country and language).

The Country may differ from Region and City because the user can be physically in one country but choose to shop in another. The user explicitly selects the preferred Country and prefered Language, while Region and City are detected based on their real-time location.

How to enable it

1. Create the integration in Connectif

Follow this tutorial in your Connectif account.

2. Enable Connectif on Orbe

Once you've set up the integration in Connectif, navigate to the Integrations tab inside Orbe and enable it:

---