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How Orbe works

Introduction

Orbe syncs with your Shopify Markets settings to identify the countries where you sell. It creates a custom-designed popup to make recommendations to customers based on their geographic location and preferred browser language.
There are two distinct ways to utilize Orbe, and both can be configured within the Settings:
  1. 1.
    Welcome Popup.
  2. 2.
    Displaying the popup only to users on the Wrong Shopping Experience.

Welcome Popup

This serves as the default option for all brands. It functions as a welcome popup that greets customers on their initial visit, prompting them to select their preferred experience. This popup will only appear during the first visit, after which Orbe will store the user's preferences for automatic redirects.
For example, if a user accesses the Spanish experience from Spain, the popup will appear only on their first visit, allowing them to confirm their preferences. This option leverages dynamic variables to showcase the benefits of shopping from the user's country.

Displaying the popup only to users on the Wrong Shopping Experience

This behavior is exclusive to Orbe's paid plans and must be activated proactively in the Settings section of the application. For more detailed information on activation, we recommend reading about Orbe's Settings.
This option ensures that the geolocation popup is displayed only when the user lands on the wrong shopping experience. When an international user visits an incorrect shopping experience, Orbe will recommend redirecting them to their localized experience. Here are some examples:
  • When a US user visits the US experience: Orbe will not bother the user since they are in the correct localized experience.
  • When a French user visits the US experience: The Orbe popup will appear, recommending the French experience.

Features

Orbe was conceptualized to be 100% customisable, compliant with data protection laws worldwide and SEO-friendly.

User Experience –UX–

Orbe enables a simple, functional and customizable popup to match each brand guideline and offer the best UX. We provide different layouts to adapt to the necessities of our merchants and allow them to use CSS and Javascript to give our technology the best look and feel.

Data Protection Laws Worldwide

Some countries prohibit redirecting users to a specific local experience without their consent. To meet these regulations, Orbe integrates with each store to ask customers where they want to buy and recommend the best shopping experience based on their location and preferences. After Orbe saves the permission for subsequent visits, the popup doesn’t bother again.
These data protection laws include, among others, the European Union –GDPR, General Data Protection Regulation–, California –CCPA, California Consumer Privacy Act– or Brazil –LGPD, Brazilian General Data Protection Law–.

SEO

As Google's best practices indicate for managing multi-regional or multilingual sites, automatic redirection based on the customer's IP can negatively impact SEO.
Most bots that the leading web crawlers use (such as Google) come from the United States. They don't attempt to vary the location of the crawler to detect site variations. Thus, their IP addresses are primarily associated with IP ranges from the US. In this way, if a store uses automatic redirections, they will also automatically prevent web crawlers from viewing and indexing correctly all the versions of their site.
Orbe redirects users to the right shopping experience by thinking about SEO. We allow web crawlers to read each localised experience without confusion.

Use Case

Born Living Yoga offers distinct shopping experiences tailored to various markets, encompassing differences in products, pricing, language and currency. As a Spanish brand, the primary shopping destination for ES customers can be found at https://bornlivingyoga.com/. Conversely, the shopping experience designed for customers in France is accessible at https://bornlivingyoga.com/en-fr.
In this specific scenario, when a Spanish user visits https://bornlivingyoga.com/, no popup appears. However, if the same Spanish user navigates to https://bornlivingyoga.com/en-fr, they will encounter the popup recommending that they return to the correct Spanish shopping experience, which is based on their IP address and can be found at https://bornlivingyoga.com/."