Learn why you need a geolocation app, how Orbe works, and the advantages of Orbe compared to other solutions
Orbe is a Shopify app to offer international customers a seamless, localised experience tailored to their preferences. Orbe is the gateway to each locale experience. It ensures that all the customers have the right localised shopping experience (prices, products, language and currency) whether they use Shopify Markets, Global-E or have multiple Shopify expansion stores for each country they are selling.
In a world of multiple inputs and competition, merchants only have a few seconds to convince new users to stay in their stores. That’s why if brands localise shopping experiences by markets and there is no accurate, fast redirection, they will lose them: increasing their bounce rate, decreasing their conversion rate and, consequently, wasting a large amount of money.
Orbe is a Shopify App designed for brands selling internationally through Shopify Markets or multiple Expansion stores. Our flexible plans are tailored to suit the unique needs of every business, ensuring a seamless experience.
To access Shopify Markets, you must use Shopify Payments. Please refer to the list below to see the countries supported by Shopify Payments.
We seamlessly integrate with popular tools like Google Analytics, as well as versatile apps such as Langify, Transcy, LangShop, Translate & Adapt, and Global-e. However, please note that we do not support apps that are incompatible with Shopify Markets, such as Weglot or any currency convertor.
Orbe syncs with the Shopify settings to know in which countries you are selling. It creates a custom-designed popup to make recommendations to customers depending on their geographic location and preferred browser language. When an international user visits your store, Orbe will recommend moving them to their localised experience. In subsequent visits, it will automatically redirect them to that experience. Some examples of use:
- When a US user visits the US experience: as the user is in the correct localised experience, Orbe will not bother them.
- When a French user visits the US experience: the Orbe popup will show up and recommend the French experience. If, in the future, this french user goes again to the US experience, it will automatically be redirected to the French experience.
Likewise, Orbe was conceptualized to be 100% customisable, compliant with data protection laws worldwide and SEO-friendly.
Some countries prohibit redirecting users to a specific local experience without their consent. To meet these regulations, Orbe integrates with each store to ask customers where they want to buy and recommend the best shopping experience based on their location and preferences. After Orbe saves the permission for subsequent visits, the popup doesn’t bother again.
These data protection laws include, among others, the European Union –GDPR, General Data Protection Regulation–, California –CCPA, California Consumer Privacy Act– or Brazil –LGPD, Brazilian General Data Protection Law–.
As Google's best practices indicate for managing multi-regional or multilingual sites, automatic redirection based on the customer's IP can negatively impact SEO.
Most bots that the leading web crawlers use (such as Google) come from the United States. They don't attempt to vary the location of the crawler to detect site variations. Thus, their IP addresses are primarily associated with IP ranges from the US. In this way, if a store uses automatic redirections, they will also automatically prevent web crawlers from viewing and indexing correctly all the versions of their site.
Orbe redirects users to the right shopping experience by thinking about SEO. We allow web crawlers to read each localised experience without confusion.